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ArtSmart 2012 March 9, 10 & 11 at Grand Glaize.
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ARTsmart 2012 will include a 2 hour "Starving to Success" workshop presented by keynote speaker Jason Horejs. Jason will also conduct breakout sessions focusing on why people buy art, building relationships with clients and how to close a sale. In addition to Jason's offerings, additional sessions will feature important issues such as Legal Issues for Artists, Artists Connecting with Communities, roundtable discussions for veterans, newbies and all those in between. Keynote Speaker - Jason Horejs
In 1991, at the age of 17, Horejs began working for Legacy Gallery in Scottsdale, AZ, where he learned the gallery business from the ground up. Horejs handled logistics, shipping and installation, eventually working into a sales position at the western art gallery. Horejs worked in the gallery's Scottsdale and Jackson Hole, WY, locations. In 2001, Jason and his wife, Carrie, opened Xanadu Gallery in Scottsdale. In spite of opening on September 11th into a completely changed art world, Horejs built the gallery into a successful venture, showing dozens of artists and selling to collectors from around the world, including major municipal and private collections. In 2008, Horejs developed a series of art marketing workshops designed to help artists better understand the gallery business and better prepare themselves to approach galleries. This series of workshops has helped hundreds of artists get organized to show and sell their work through galleries. "I discovered," says Horejs, "there was very little information out there for the aspiring professional artist regarding the business side of art, especially in terms of the crucial relationship between the artists and the fine art gallery. Even artists who have graduated with master's degrees leave school having never heard a word about how to approach galleries." Horejs observes that artists approaching his gallery are making many of the same mistakes, not because their work isn't gallery-ready, but simply because they don't have a clear idea of how to proceed. Horejs designed his workshops working closely with his parents and other artists who have learned the ropes of working with galleries by trial and error. The clear-headed advice the gallery owner gives is designed to give the artists concrete steps they can take to prepare their work, research galleries and approach galleries for representation. His book on the subject was published in August of 2009. In addition to his ongoing work with artists and collectors through Xanadu, Horejs has dedicated himself to disseminating his knowledge of the gallery business to artists. About Xanadu Gallery Xanadu Gallery opened its doors to serve collectors on September 10, 2001. As 9/11 unfolded the next day, owners Jason & Carrie Horejs wondered what would become of their new business. On September 12th, a car pulled up into the parking lot, and their first collector entered Xanadu. "I had to turn off the TV," she explained. "I had to get out of the house, and go find something beautiful." It was at that moment that Jason and Carrie realized just how important fine art is. For five years, Xanadu served collectors around the world from its location at the Shops at Gainey Village at Scottsdale Road and Doubletree. In 2006, the gallery moved to the newly completed Main Street Plaza in the heart of the famous Old Town Arts District in Scottsdale, Arizona. From its inception, Xanadu has been on the leading edge of technology with a website that includes e-commerce to better serve its clientele. The artwork at Xanadu is eclectic and exciting, featuring the talent of established career artists as well as newly discovered rising stars. Holding to his original vision to better facilitate relationships between collectors and artists, in 2009 Jason proudly introduced Xanadu Studios; an elite virtual gallery where discerning buyers purchase artwork directly from dozens of artists' studios from around the country.
Financial assistance for this project has been provided by the Missouri Arts Council (MAC), a state agency.
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Art flows through Xanadu Gallery owner J. Jason Horejs' veins. Second generation in the art business, (Horejs' father is a nationally recognized oil painter John Horejs), Jason's life has always been filled with art. Though not interested in pursuing a life as an artist, Horejs fell in love with the business side of art at an early age. At age 12, the future gallery owner was employed by his father building custom canvas stretchers.
